Here below are some selected achievements.
I'd be happy to discuss a bit more about it, or exchange on other related topics
OFFLINE MARKETING
packaging creation
Market survey analysis - Brand conception - New product development - Product range selection - Promotion agenda creation - POP display elaboration - Franchise openings
window clings gift with purchase coupon promotion
Packaging renewal
. 2019 / 2020 / 2021 .
- Start to finish project
- Field trips and benchmarks
- Packaging engineer sourcing and briefing
- Yearly packaging change
- Logistics optimization
- Purchase & cost optimization
- Sustainability concept
- Management of a Graphic Designer and 3 Graphic Temps
- 250 packaging revamp per year (Inline + client SKU)
- Compliance check
- 2 brands
- 11 products categories
- 9 countries
Sweepstake
. promotion .
- Prizes selection
- Budgeting
- Supplier sourcing
- Management of a Graphic Designer
- Retailer-Partner selection
- Promotion brief
- Agency management
- Social media communication
- PR Management
- Planning, implementation, follow-up and result report
Gift with purchase
. promotion .
- Gift selection
- Budgeting
- Supplier sourcing
- Management of a Graphic Designer
- Retailer-Partner selection
- Promotion brief
- Planning, implementation, follow-up and result report
Product revamp - POP display creation - Operation in retail stores
Market survey analysis - Brand conception - New product development - Product range selection - Promotion agenda creation - POP display elaboration - Franchise openings
Goodies & suppliers selection - Game elaboration - P&L management - In store implementation
Baguette Nouvelle Moisson
. marketing operation .
- Start to finish project
- Product revamp
- POP display creation
- Operation in 50 retail stores
Comme des Petits Pains
. new brand & concept store .
- Start to finish project
- Market survey analysis
- Brand conception
- New product development
- Product range selection
- Promotion agenda creation
- POP display elaboration
- 3 franchise openings
Les Tendres
. marketing operation .
- Start to finish project
- Goodies & suppliers selection
- Game elaboration
- P&L management
- In store implementation
- 2 operations
Délifrance MAP
. packaging renewal .
- Start to finish project
- Designer brief
- Printers sourcing (offset/flexo)
- Final proof validation
- Logistics coordination
- 12 new packagings
- new catalog creation
Requirements definition with clients & Sales team - R&D team brief & follow-up - POP display creation - Launch promotion elaboration - Logistics coordination - Operation in stores
Designer brief - Printers sourcing (offset/flexo) - Final proof validation - Logistics coordination - - New packagings - new catalog creation
Viennoisines
. new product development .
- Start to finish project
- Requirements definition with clients & Sales team
- R&D team brief & follow-up
- POP display creation
- Launch promotion elaboration
- Logistics coordination
- Operation in 80 stores
DIGITAL MARKETING
Website revamp - Brief to digital agency - Website structure & ergonomics - CMS - Wordpress - SEO/SEM optimisation - White papers writing - Success story creation with clients - Digital campaign set-up
Brief to digital agency - Website structure & ergonomics - CMS - Wordpress - Article writing - SEO/SEM optimisation - Social network coordination
Monthly newsletter writing - Use of Mailchimp & InXmail - Brief to PR agency - Articles spread-out on selected platforms - Budget follow-up - CRM management
. website optimization .
- Website revamp
- Brief to digital agency
- Website structure & ergonomics
- CMS management : Wordpress
- SEO/SEM optimisation
- White papers writing
- Success story creation with clients
- Digital campaign set-up
www.inno-foodproducts-brainbox.com
. blog creation .
- Start to finish project
- Brief to digital agency
- Website structure & ergonomics
- CMS management : Wordpress
- Article writing
- SEO/SEM optimisation
- Social network coordination
Newsletter / PR
. external communication .
- Monthly newsletter writing
- Use of Mailchimp & InXmail
- Brief to PR agency
- Articles spread-out on selected platforms
- Budget follow-up
- CRM management
SALES SUPPORT
Social community Facebook Instagram
Instagram / Facebook
. Community Management .
- Creation of the US Divers Instagram page
- 2 posts per week
- 1 story per week
- Facebook Ad strategy
RFP Request for Proposal Marketing Sales Support Pricing P&L
RFP Request for Proposal Marketing Sales Support Pricing P&L
RFP Request for Proposal Marketing Sales Support Pricing P&L
Easyjet
. request for proposal .
- 17 units
- 9 countries
- Marketing support creation
- P&L assistance
- Newsletter communication
- Contract follow-up
Alléo
. request for proposal .
- 2 countries
- Project coordination
- Marketing support creation
- Legal / admin organisation
- P&L assistance
- Newsletter communication
- Contract follow-up
Inflight databases
. global coordination .
- Contracts database clean-up
- CRM creation (inflight/rail)
- Intranet management
- Spreadsheets creation
- Incidents follow-up (29 countries)
- Turnovers gathering
PDQ Packaging Walmart
sales deck creation sales support marketing
Walmart
. 2019 line support .
- Client meeting
- Packaging development
- Deck creation
- Consumer insights
- Lifestyle photoshoot
Snorkeling support
. sales project management .
- Gantt charts elaboration and projets follow-up
- Sales deck conception
- Catalog creation
- Packaging development
- Photo and video shoots organization
- Product launch
- Global sales meeting presentation